Privacy Policy


Most recent update 3rd April 2021

Relevant Now Limited ("RNL") is committed to maintaining your privacy and we have set out below (together with our terms and conditions) how we go about doing this. This policy covers RNL's use of personal information that RNL collects when you use (the "Site"), when you contact us, sign up to our newsletters, take part in any or our surveys, register as a user on the Site, use our email or social media services, or attend any events we run or upload data (together the "Services"). The policy also contains information about cookies. The following policy is intended to protect your privacy and ensure that your personal information is handled in a safe and responsible manner.

For the purpose of the Data Protection Act 1998 the data controller is Relevant Now Limited (registration number Z28851730).

What we may collect

You may be asked to submit personal information about yourself, for example:

  • Name and company name;
  • Contact information (including email address and telephone number);
  • Demographic information (such as post code and address);
  • Other information appropriate to customer surveys and/or offers;
  • Copies of correspondence you send to us or via our Site, media dates and response rates
  • Details of transactions you have conducted via our Site (however we do not see your payment card details)

We might also collect:

  • Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data
  • Information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.

We have a legal obligation towards you in the way we use that data. We must collect the information fairly, that is, we must explain to you how we will use it and tell you if we want or pass the information on to anyone else. When using your personal information RNL will act in accordance with all current legislation from time to time in place.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • To carry out our obligations arising from your request for us to provide Services to you;
  • To allow you to participate in interactive features of our service, when you choose to do so;
  • Internal record keeping;
  • To improve our Services; media data might be added to our overall database
  • To periodically send promotional emails about new Services, special offers, changes to the Site or Services or other information which we think you may find interesting (unless you tell us you do not wish to receive such emails);
  • To send you information that you've requested and remind you about forthcoming dates that you might want to promote;
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by post, phone, fax or email;
  • We may use the information to customise the Site according to your interests.

Where will we store the data:

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA") or the UK. It may also be processed by staff operating outside the EEA or the UK who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, in the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to us via the Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Do we pass on your personal details to third parties?

As part of our Services, you recognise and are therefore agreeing that, in order to gain publicity, we will have to pass on some of your details to relevant press, bloggers and influencers who might reproduce this in the public domain.

We employ other companies and individuals to perform functions on our behalf. Examples include journalists, PR's and marketing experts creating PR tips, people removing repetitive information from customer lists, analysing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments and providing customer service. They have access to personal information needed to perform their functions, but we take no responsibility for how they use the information. Further, they must process the personal information in accordance with this Privacy Policy and as permitted by the UK's Data Protection Act.

As we continue to develop our business, we might sell or buy subsidiaries or businesses. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Policy (unless, of course, the customer consents otherwise). Also, in the unlikely event that RNL is acquired, customer information will of course be one of the transferred assets.

We will not pass on your details to third parties who may contact you for marketing purposes by post, phone, fax or email, or research agencies, without your prior approval.

We may be under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation, or in order to enforce or apply our terms and conditions or to protect the rights, property or safety of RNL, its clients or others. This includes exchanging information with other organisations for the purposes of fraud protection and credit risk reduction.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. We outsource payment collection to a third party payment processor who is PCI compliant. As a result we do not see your credit card details. Please refer to the terms and conditions and privacy policy of our third party payment processor for further details.

  • We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information.
  • Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you and provide you with password security.
  • We also recommend that you are vigilant with your password for the site and ensure that it comprises of both letters and numbers.

It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when you finish using a shared computer.

What are cookies?

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. For further information on cookies please visit

How we use cookies

Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the Site.

Links to other websites

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You can update your personal information on the 'Manage my account' section once you have logged in to RNL.

You may choose to restrict the collection or use of your personal information in the following ways:

  • In the 'Manage My Account' section, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes;
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at or clicking on the unsubscribe link in the 'Manage My Account' section.
  • We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law.
  • Any personal information we request from you will be safeguarded under the Data Protection Act 1998 and in compliance with GDPR.

Journalist and database content

Specific information related to journalists and influencers in our database:

Our primary role is to facilitate the efficient and targeted communication between our customers and journalists. News and journalism are public activities. Our database of contacts includes traditional journalists working for news publications (e.g. print, online and broadcast), freelance journalists, and other influencers including social media influencers on Twitter, Facebook, Instagram and other platforms. In our database we collate the following – and only the following - from publicly available sources: your name, business email, business Twitter account (if applicable), your job title, your place of work and we tag your name with areas of interest in terms of writing to ensure you should only ever receive client press releases that would be of interest to you. Therefore, we limit the information that we collect for use in the database to that which we think is likely to enable our customers to engage with you in a relevant and targeted way.

We do not hold – and never would hold – any sensitive personal data about you (such as data about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union memberships, data about your health, genetic and, biometric data).

We make take steps to verify that your contact details are correct. Updates to personal information can be also provided (and would be welcomed) by journalists and influencers themselves to

RNL do not allow customers access to our database, and do not release the names or emails of the journalist contacts that their press release has been sent to. Our customers will only see a list of the publications that they have reached through their press release send out.

We allow customers to add their own personal journalist contacts (which only they can access) to those that they can reach through the RNL platform. If customers store their own contacts in the client area, they must consent to the fact that they have confirmed that these contacts have been collated from public or personally-verified sources and are in compliance with GDPR regulations; the contacts should be suitable for their intended use, accurate, complete and up-to-date. In our customer’s private client area, the only data they are able to store with respect to journalists is their name, business email and publication for which they write.

It is extremely important to us that we comply with all applicable laws and regulations. We process your personal data in order to provide our services to our customers. We believe that it is in our legitimate business interests to do so. Processing your data in this way also benefits you as an influencer and also our customers. You will receive focused information from our customers, giving you material to write about that is relevant to you and your audience. Our customers are able to communicate more efficiently to journalists who are likely to want to hear what they have to say. We consider and balance any potential negative impact on you and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where we believe that our interests are overridden by any unwarranted adverse impact on you. If at any time you want us to remove you from the database please email us at and we will process this request as soon as possible.

You have rights under data protection laws in relation to your personal data, including the right of access; the right to rectification; the right to erasure; the right to restrict processing; the right to data portability; and the right to object. If you wish to exercise your rights please contact

Changes and queries

Any changes to this Privacy Policy will be posted on the Site or where appropriate notified to you by email.

If you have any concerns regarding this Privacy Policy please email Carolyn.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.