Cast in the lead role in an ad for Smarties at the age of 4 (nepotism is a great thing!) it looked like a glistening career in Television beckoned. Sadly, a bout of chicken-pox on the day of shooting prevented immediate stardom, but after graduation I gravitated to a career in advertising. This time I was behind the scenes, working as an account handler on brands such as Disney, Speedo and Orange. I soon realised I didn't want to be a cog in a wheel in a large agency, but would prefer to work for myself and offer clients a more focused service. I ran JRPR, a consumer PR agency, successfully for nearly a decade before recognising that this industry needed to change.
Growing up I always wanted to be the next Marilyn Monroe - but got enticed by the glamour of PR and journalism. I have over 15 years experience working for top agencies and institutions such as Head of Communications at the National Science Museum. I have lived in Madrid, New York and San Francisco and worked as a journalist writing for publications from The Times to the Anaesthetists Newsletter! I am now based in London and am devoted to the cause of online PR. Why the heck can't the individual or company reach everyone they need to easily, online, right now?
My degree in Chinese History, Russian studies and German led to a job in publishing at Hodder & Stoughton where I became Head of Languages. Seduced by the vibrancy of the City I became a data analyst and a business strategist at top firms including KPMG and Yell. With a passion for organisation and compartmentalisation many people would call me a geek, but I prefer to think of myself as having intellectual clout! PR and Marketing are ripe for change and I am bringing these brains to bear.
I was the geeky kid that sat in my bedroom building computers, putting my first one together when I was 5 years old. Naturally I went on to study computer science and when I graduated ended up working in financial services at Rule Financial. RelevantNow has given me the opportunity to build a product from the ground up and to be at the forefront of evolving online PR.