D&G Group (onelink.to/enjoy) The Nicest Man in Britain, Luke Cameron, in collaboration with D&G Group have just launched their latest product, enjoy, bring their leading and carefully sourced fundraising experiences to every day customers, in the form of an app which donates 10% of each item sale to charity..
With their team continuously securing exclusive deals with some of the UK & Europe’s top experiences, destinations and venues; they’re able to offer money can’t buy packages at incredible value.
Luke Cameron shot to fame after doing 365 good deeds of 365 days on his blog “The Good Deed Diary” and was the holder of the “Nicest Job in Britain’. He has now teamed up with D&G Group to launch the app, enjoy.
It was reported by Barclaycard that the UK the retail market has shrunk by 3% over the past year, purchases of experiences are up by 14% respectively. Showing the huge growing appetite for immersive experiences, shifting away from material possessions. An Eventbrite survey into experiences showed that in late 2017, two-thirds of 18-34 year-olds feel more fulfilled by experiencing something than purchasing an item of the same value. Almost 75% agreed that a fear of missing out’ (FOMO) – partly fuelled by experiences being shared on social media – prompted them to seek out activities that were out of the ordinary.
“I am so very excited to working with D&G Group to launch the app, enjoy. For us, being able to generate funds for charities in an innovative way is really a dream.” Luke Cameron
“We’re very excited to be launching enjoy. It’s the next natural step for us, taking our much-loved auction experiences and opening them up for the public to enjoy. The golden thread throughout our business is enjoying giving back, which is why we specifically designed the app to give back.” – Jonathan Douglas, CEO
Luke Cameron shot to viral fame for his blog 'The Good Deed Diary' where he was internationally featured for his kindness. Named the 'Nicest Man in Britain' he had a host of national and international TV appearances including an ITV 1 documentary. His kindness filtered to all corners of the globe, being a case study in Chinese and Spanish curriculums, a letter from the Prime Minister and hundreds of thousands of notes of paying-it-forward.
D&G Group started 8 years ago, led by founders David Nash, Glen Nash & Adam Stanier and have raised a colossal £20m for charities since their first event back in 2010. As they step into a new growth era for the business, they’ve developed enjoy bringing their exclusive auction experiences to the general public.