The ReFashion Guide launched to help tackle increasing fast fashion environmental crisis
Over the last two years, Britons binned clothes with an estimated value of £25billion and during the same period, over 600,000 tonnes of used clothing was sent to landfill in the UK.
With environment experts predicting that UK landfill sites will be full by 2023 there is a real problem ahead.
In response to the crisis, husband and wife team, Andy and Nicola Gleave, have teamed up with entrepreneur and co-founder of Invasion Camp Group, Lee McAteer, to launch The ReFashion Guide, an online fashion resale shop to sell unsold stock from retailers, as well as donated fashion items, with up to 20 per cent of the sale price being donated to charity.
Nicola Gleave, co-founder of The Refashion Guide said: “We recognised the increasing challenges facing the fashion and retail industry and with the high-profile media coverage surrounding sustainability and the environmental impact of fashion we saw an opportunity.
“By launching The ReFashion Guide we knew we could work with the fashion industry to provide a solution for their surplus stock, while at the same time raise money and change people’s lives through the funds we raise for charity.”
The online shop also sells luxury and designer donated clothing, shoes, accessories and jewellery which have been donated by celebrities and individuals, to raise money for charities.
Lee McAteer, co-founder of Invasion Camp Group, added: “Our mission is to ‘bring the world closer together, and we deliver this in a really varied way. TheReFashion Guide is our latest venture that helps us tackle a really important issue – diverting unnecessary items to landfill while raising money for incredible charities.
“Our latest project has seen us support a family in Uganda by building by helping to re-build their village. We’re going back on the 9th June to see the family and will be taking any surplus stock from The Refashion Guide over for them and other members of the village.
“Projects like this really show how local businesses can not only help tackle an international problem but also help those who are less fortunate than us on a global scale.”
The Invasion Camp Group has an extensive network around the world and works on a wide variety of projects to help local environments and communities. This project is its latest CSR initiative and it will be utilising its audience to raise awareness and encourage retailers from across the globe to donate their surplus stock, as well as encourage consumers to buy the hi-end items from the ReFashion Guide.
For any retailers or fashion brands that would like details on how to get involved please email email@example.com
The ReFashion Guide’s website is www.refashionguide.com and it is on Twitter @RefashionGuide and Instagram www.instagram.com/RefashionGuide
For further information on the Invasion Camp Group, please visit the website camp.co.uk and follow on Twitter @CampCoUK, Facebook – /CampCoUK, and Invasion /camp.co.uk